KFMB Interactive began as a separate department in the late 1990’s to manage each of the KFMB station's websites. As technology evolved, the department added additional digital and online coverage and support for each station, including mobile sites and applications, and social media. Additionally, KFMB Interactive has added marketing services to help local San Diego businesses with their overall marketing and digital presence.
In the late 1990s, KFMB Interactive introduced “Show Me San Diego,” which was an entertainment guide for the county. The program was in place for about two years before KFMB made the decision to focus on and grow its own digital properties.
KFMB Interactive also provides graphic support to the TV and radio sales teams by creating online advertisements, emails, and client support.
A standout moment for the KFMB Interactive team came during the 2007 wildfires. The team created an online blog and resource page to function as the station’s main news website. The goal was to provide up-to-the-minute coverage of the fires, evacuations and resource information. This proved to be hugely successful in disseminating information to San Diegans, as well as people around the country. This newly created breaking news format was also noticed by CBS Network News, which called it the first of its kind produced by an affiliate.
Currently, KFMB Interactive manages four station sites for KFMB Stations: